Table of contents
When it comes to distributing content, you need to set goals and key performance indicators (KPIs). These are specific to the type of content and distribution channel you adopt.
A good content distribution strategy will help you get your content in front of the right audience at the right time and in the right way. Ultimately, it will increase brand awareness, improve conversions, and generate revenue.
1. Reach
Content distribution is the process of distributing your content to the right audience. Successful distribution can increase audience size, boost brand awareness, and lead to conversions and sales.
To achieve your content distribution goals, you need to research and understand your target audience. You can do this by gathering demographic data from your site visitors, email subscribers, social media followers, and other customers.
After you have this information, it is time to determine the content distribution channels that align with your buyer personas. Consider your company’s overall business model and the goals of your marketing department to choose the best channel for your brand.
Once you’ve decided on the channels, it’s time to create content and publish it on these platforms. This process should be done in a well-planned manner to ensure the success of your content distribution strategy. Getting it wrong can cost you a lot of money and time. Start with a content calendar to keep track of your content schedule and distribution strategy plan.
2. Engagement
Customer engagement is a key part of the content distribution process and involves forming and cultivating a relationship with your customers. This can include social media, email marketing, SMS marketing, and more.
Ultimately, customer engagement leads to brand loyalty and repeat business. However, it’s important to understand that not all customers will have the same level of engagement with your business, and each will require different strategies to optimize their engagement experience.
Once you’ve determined your goals and KPIs for content distribution, it’s time to choose the right channels for each piece of content. This requires understanding the audience characteristics and engagement intent of each channel.
Using data gathered from previous marketing efforts can help you determine which types of content will resonate with your audience and perform best on each channel. This information can also guide the development of a unified voice and tone for your content. It’s critical to ensure that your content speaks to your audience in a way that is meaningful and relevant.
3. Conversions
The final goal of any website or content distribution campaign is typically a conversion, which is defined as the point at which a visitor performs an action that has been specifically defined by the company. This can be a purchase, signing up for an email newsletter or downloading informative content.
Conversions are an important way to measure the success of your marketing efforts, enabling you to focus on improving them and reaching your desired outcome. This is because each conversion brings a visitor one step closer to becoming a customer and enables you to target them effectively as they move through the marketing funnel.
There are many different types of conversions, including visits to key landing pages, video views, whitepaper downloads, newsletter signups, and form submissions. These conversions can be a great way to measure the success of your marketing campaigns and determine how well your content is performing.
4. Revenue
Using a variety of distribution channels to share your content can help you boost reach, engagement, and conversions. However, it’s important to measure the results of your efforts to optimize them and to make adjustments to your strategy if necessary.
One of the most effective ways to measure your content distribution strategy is through metrics and key performance indicators (KPIs). These will let you know how well your content is performing across your owned, earned, or paid channels.
In order to set the right KPIs and goals, you need to understand your audience and their preferences. This can be done through research and analysis of your website traffic, email subscribers, and social media followers. Then, create a buyer persona to map your ideal customer and their information needs. This will ensure that you are distributing your content in the right way and to the right people. It also helps you to choose the best channels and promotional tactics for your brand.
Other Articles
